For most businesses, one of the biggest challenges is to connect with the right audience. To find your ideal audience, you need to figure out your target demographic and what social networks they use. A limited number of studies investigated the effect of social media on word of mouth communications in the B2B context.
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They’ll love to hear that you worked on your mistakes to provide them with better services. Your stories tell them what you stand for, and they display your culture as well as your values. It is the emotional attachment that a brand builds with its audience.
Here’s how CurateIt—an AI-powered content curation platform—nailed their strategy on Reddit by leaning into audience segmentation, authenticity, and interaction-first content. Your content format should feel built for the feed—not pasted across channels. Now that you’ve got the tools to understand your audience, let’s talk about how to activate that insight. Smart segmentation that turns broad messaging into personal relevance. Behavioral insights are only as good as the tools that power them and the right toolkit helps you move from assumptions to audience intelligence—fast. As of February 2025, 5.24 billion people—nearly 64% of the global population—are active on social media.
Why Is It Important To Create A Social Media Marketing Plan?
The Internet has changed social communications and social behaviour, which lead to the development of new forms of communication channels and platforms (Ismagilova et al. 2017). Social media plays an important part in the digital transformation of businesses (Kunsman 2018). Digital transformation refers to the globally accelerated process of technical adaptation by companies and communities as a result เพิ่มยอดวิว of digitalisation (Sivarajah et al. 2019; Westerman et al. 2014). Web is developed from a tool used to provide passive information into the collaborative web, which allows and encourages active user engagement and contribution. With over five billion users around the world, social media platforms are an undeniably powerful medium for reaching a wide audience and achieving your business growth goals.
As you study your competitors, focus on the content that generates the most interaction and engagement. Don’t forget to look for influencers in your industry for some inspiration. Twitter uses short posts called “tweets” with text, images, animated GIFs, videos and links. You can use Twitter to connect with your audience through short yet valuable messages. Depending on the nature of your business, it may allow you to provide customer service, build brand awareness and look for topics and information related to your industry and target audience.
If you’ve never waded into social media strategy planning before, start with this 10-step guide on how to create one for your business. Your business goals and audience can help to shape many of your decisions. Social media marketing fits nicely into other marketing strategies, like digital or email marketing, to make up a comprehensive plan for you to reach your customers. But it has its own subset platforms and channels, with different needs and different expectations.